Ram teams up with UFC boss Dana White for NASCAR reality series [USA TODAY]
Stellantis N.V. Common Shares (STLA)
Company Research
Source: USA TODAY
Ram is going to television with a competitive reality show about the brand's reentry to the NASCAR circuit, and the truck maker's CEO has a plan to leverage the effort to sell more vehicles. Ram announced in June that it was plotting a return to NASCAR after leaving the racing circuit 13 years ago. The announcement was followed by the unveiling of a roster, though two spots on the five-man team were notably left blank. Drivers Brenden “Butterbean” Queen, Daniel Dye and Justin Haley will man the roster full-time. To fill one of the two remaining slots, Ram is doing a free agent campaign and offering a new driver each week of the NASCAR season one chance to drive for the company. The fifth slot on the roster will be a full-time racing role earned through the competition reality TV show. The show, titled Race for the Seat, is an idea launched by Ram CEO Tim Kuniskis, with the help of Ultimate Fighting Championship (UFC) CEO Dana White. The show will feature 15 aspiring racers comp
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