Tecate's New 7.5% ABV Titanium Will Put You Down For the Count [Forbes]
Constellation Brands, Inc. (STZ)
Last constellation brands, inc. earnings: 4/3 07:30 am
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Source: Forbes
Tecate's New 7.5% ABV Titanium Will Put You Down For the Count The new Tecate Titanium. Photo by Tecate If you live in the band of states across the southern United States known as the “Sun Belt,” you’ve probably tried “We have the original in the red can, we also have Light, and now we have Tecate Titanium,” said Belen Pamukoff, brand director for Tecate. “7.5% ABV. It’s the first Mexican beer that’s high ABV.” Pamukoff adds that the beer isn’t competing with craft — she’s referring only to the category of light Mexican beers produced by larger companies like Heineken and Constellation Brands. “We have different brands, and we see the function that every brand plays in a larger strategy,” she said. It’s a smart point of view which indicates that Heineken recognizes modern consumers want choice. In other words, the consumer who picked a single beer brand and stuck to that his entire life is being replaced by those who want an IPA on Monday, a brown ale on Tuesday, and a lager on Wedne
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STZ
Earnings
- 4/11/24 - Beat
STZ
Sec Filings
- 4/23/24 - Form 4
- 4/23/24 - Form 10-K
- 4/19/24 - Form 144
- STZ's page on the SEC website