Longines Debuts on Amazon Luxury [Yahoo! Finance]
SWATCH GROUP AG UNSP/ADR (SWGAY)
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Source: Yahoo! Finance
The dedicated storefront marks the first time that Longines watch styles are available directly from the brand in Amazon Stores, further expanding the Swiss watchmaker's retail presence in the U.S. More from WWD 'Fallout' Star Frances Turner Talks About Fashion, Travel and Law Swatch Group Profits Slump 89% in 2025 on Decision to Maintain Jobs Why One Beauty Industry Veteran Thinks Allergies Are Wellness's Next Frontier “Becoming the first watchmaking brand to join Amazon Luxury represents an important milestone for Longines in the United States,” Longines president and chief executive officer Patrick Aoun said in a statement. “It reflects our ability to evolve with the expectations of today's consumer while remaining deeply faithful to the craftsmanship, heritage and timeless elegance that have defined our brand for nearly two centuries.” The online storefront continues the rollout of the PrimaLuna ref: l81260716, a moon phase date, self-winding mechanical movement style
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