"Winner Takes All": UBS Speaks With Swiss Watch Industry Insider On "Stabilizing Market" [zero hedge]
SWATCH GROUP AG UNSP/ADR (SWGAY)
NASDAQ:AMEX Investor Relations:
swatchgroup.com/investor_relations/financial_announcements/latest_financial_announcements
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Source: zero hedge
"Winner Takes All": UBS Speaks With Swiss Watch Industry Insider On "Stabilizing Market" The Bloomberg Subdial Watch Index, which tracks secondary-market prices for the 50 most-traded watches by value, has been ticking higher for about a year, rebounding from a multi-year slump that followed the Covid-era luxury watch mania fueled by cheap interest rates and easy money. Our last note on the secondary watch market was about a month ago, covering the rebound in prices from a 2025 low ( read here ) and the shifting tastes of Gen Z collectors (or at least the ones with money). To add more color to the Swiss watch cycle, UBS analysts, led by Zuzanna Pusz, spoke with a veteran industry insider. Pusz's key takeaway from the conversation with the expert is that the industry has "entered a stabilization phase following the post-Covid boom and the subsequent normalization period marked by pronounced weakness in China." Here's the full takeaway that gives readers more guidance on what to expect
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