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0 -0.00190536678310571 0.000317561130517561 0.0025341378215306 0.00190536678310571 0.00190536678310571 0.00444585582724676 0.00444585582724676
Stock impact report

Just How Much Are Cancelled NBA Games Costing Disney and AT&T? [The Motley Fool]

AT&T Inc. (T) 
Last at&t inc. earnings: 4/22 06:54 am Check Earnings Report
US:NYSE Investor Relations: en.wiktionary.org/wiki/at
Company Research Source: The Motley Fool
The sports economy is reeling over the coronavirus pandemic. With sports events on pause, ticket holders are wondering if they are going to be refunded for canceled games. Meanwhile, advertisers and sponsors are scrambling to figure out how to recover the lost value from not having brands in front of millions of sports fans.The impact of COVID-9 has been particularly bad for the NBA, which has enjoyed tremendous growth over the last five years and whose season would otherwise be in its playoff run right now.Disney(NYSE:DISAT&TNYSE:TImage source: Getty Images.A big void to fillThe most lucrative part of the NBA season is the playoffs, which typically run from April through the middle of June. The NBA generates about $. million in ticket revenue per game during the regular season, but that goes up to about $ million during the playoffs.Ad revenue is another layer of the league's value. It's estimated that TV networks generated around $. billion in ad revenue for the entire NBA season la Show less Read more
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