Milk & Honey Acquires VMG Sports In Deal That Adds 15 NFL Players Including Travis Kelce To Roster [Forbes]
AT&T Inc. (T)
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Source: Forbes
partner Lucas Keller, has acquired VMG Sports, whose client roster includes three-time Super Bowl-winning Kansas City Chiefs tight end Travis Kelce, Arizona Cardinals offensive tackle Paris Johnson Jr., and a total of 15 NFL players. VMG Sports founders Adam Heller, Michael Simon, Greg Diulus and Sammy Spina will join the Milk & Honey executive staff under terms of the multi-seven figure deal, which more than doubles Milk & Honey's NFL roster and brings to 83 its total client representation across football and baseball. “It's an honor to have Adam, Mike, Greg and Sammy in the family. VMG Sports shared the same ethos with Milk & Honey, which is a relentless commitment to advocating and creating value for the American athlete,” says Keller. “For us it could be an athlete, an artist, a songwriter or a record producer—our clients train to be some of the greatest in the world.” The announcement of the deal comes just days before the 2024 NFL Draft on April 25-27, and marks another si
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