China's Huawei turns on humour in campaign to win over Germany [Reuters (UK)]
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Source: Reuters
China's Huawei turns on humour in campaign to win over Germany | Reuters 4 Min Read * Huawei targets German decision makers in ad campaign * Shut out by some U.S. allies, CFO fights extradition * Sets out stall at German ruling party’s conference By Douglas Busvine FRANKFURT, Dec 11 (Reuters) - China’s Huawei has turned to humour to burnish its reputation in Germany, as the under-pressure networks group seeks to defend its leading position in Europe’s largest market against concerns it poses a national security threat. Billboards posted around Berlin ask whether fifth-generation mobile services will soon be more widespread than dog poop in the capital, while as Germany’s ruling party elected a successor to Chancellor Angela Merkel in Hamburg last week, Huawei’s stand was decked out with tongue-in-cheek slogans. “Mutti - are we nearly in new land yet?” a sulking boy asks in one, an ironic reference to Merkel’s widely ridiculed comment in 2013 that the internet was “new land for all of
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