T.J. Maxx goes on holiday tour in a double-decker bus [Yahoo! Finance]
TJX Companies, Inc. (The) (TJX)
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Source: Yahoo! Finance
T.J. Maxx launched a Maxxinista Express experience , a multicity, holiday tour on a double-decker bus, for brand superfans, the company said in a press release. The tour stopped in Los Angeles on Dec. 4, Dallas on Dec. 11 and will be in Miami on Thursday. The retailer tapped “Pretty Little Liars” actor Janel Parrish, former NFL cheerleader Kelcey Wetterberg and content creator Vale Genta to host its stops in Los Angeles, Dallas and Miami, respectively. The tour stops in three T.J. Maxx stores in each city for a full day of shopping. The event features bingo, trivia and other contests; the bus is also decked out with holiday vignettes, a fireplace and cubbies where guests can set aside their shopping hauls. The inspiration for T.J. Maxx's bus tour stemmed in part from the habits of its “Maxxinista” superfans and their shopping rituals, including traveling from one location to the next hunting for discounted treasures. Participants were selected via a contest, but the off-price
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TJX
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