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Stock impact report

Magnum Ice Cream partners with Tilray on hard Popsicle drinks [Yahoo! Finance]

Tilray Brands, Inc. (TLRY) 
Last tilray brands, inc. earnings: 3/2 04:05 pm Check Earnings Report
Company Research Source: Yahoo! Finance
Tilray Brands is partnering with the Magnum Ice Cream Company to launch Popsicle Hard, a ready-to-drink cocktail inspired by the frozen treat brand's classic flavors. The noncarbonated beverages are beginning to roll out nationwide in 12-can variety packs. Popsicle Hard has a 5% alcohol-by-volume rate and is available in cherry, orange and grape flavors. Tilray is producing the drinks through a licensing agreement with Magnum Ice Cream, which was spun out from Unilever at the end of last year . The collaboration gives Tilray the opportunity to bring a classic flavor to a new format, Prinz Pinakatt, the craft brewer's chief growth officer, said in a statement. “Popsicle is an iconic, nostalgic brand beloved in households everywhere, and we see a tremendous opportunity to translate those familiar flavors into a new adult refreshment experience,” he said. Popsicle Hard taps into a growing trend of elevating nostalgic flavors from childhood and transforming them into more adult e Show less Read more
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