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Stock impact report

Tilray strikes RTD licence deal with The Magnum Ice Cream Company [Yahoo! Finance]

Tilray Brands, Inc. (TLRY) 
Last tilray brands, inc. earnings: 3/2 04:05 pm Check Earnings Report
Company Research Source: Yahoo! Finance
In a statement yesterday (26 March), the US-headquartered cannabis and beverage group said it had signed a licencing agreement with The Magnum Ice Cream Company to launch a line of Popsicle-branded alcoholic RTD beverages. It said the tie-up looked "give an adult upgrade to a beloved classic". The first wave of the Popsicle Hard range of 5% abv flavoured malt beverages will come in three flavours: Hard Cherry, Hard Orange and Hard Grape. The initial release will be packaged as a variety pack containing four cans of each flavour. The drinks target consumers aged 21 and over. Tilray said it is pairing its beverage innovation expertise with Popsicle's “beloved legacy and fanbase” to bring the flavours into a new RTD format. The products will be available in “select retailers nationwide” from this month. Distribution is expected to include major US retailers such as Walmart, Kroger, Albertson's, Safeway, Food Lion, Ingles and Buc-ee's. Tilray Beverages US chief growth officer Show less Read more
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