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Canadians call for a new automotive strategy to build Canada strong: new KPMG Canada survey [Yahoo! Finance]

Toyota Motor Corporation (TM) 
US:NYSE Investor Relations: toyota-global.com/investors
Company Research Source: Yahoo! Finance
TORONTO Dec. 29, 2025 /CNW/ - With as many as six in 10 Canadians in the market to buy a new vehicle within the next five years, three-quarters are worried the ongoing uncertainty in the automotive industry will result in sharply higher prices, making new vehicles unaffordable, finds a new KPMG Canada survey. While price and brand trust are the determining factors when Canadians buy a new automobile, the findings reveal that they have also become attuned to where vehicles are being made, with 72 per cent saying it's very or somewhat important to them that their vehicle is assembled or built in Canada. "With U.S. tariffs disrupting the industry, Canadians in the market for a new vehicle are looking to the brands they trust at prices they can afford in models they want, and increasingly, on where those vehicles are built," says Dave Power, Partner and National Automotive Sector Leader, KPMG in Canada. "Car buyers are looking for vehicles that meet their lifestyle, are affordable and Show less Read more
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