GrowthLoop and TransUnion Unite to Optimize Advertising Spend by Boosting Audience Reach [Yahoo! Finance]
TransUnion (TRU)
Last transunion earnings: 4/28 06:50 am
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Source: Yahoo! Finance
NEW YORK April 17, 2024 /PRNewswire/ -- GrowthLoop , the leading composable customer data platform (CDP) provider, today announced a new partnership with TransUnion , a global information and insights company known for its robust identity graph. This partnership pairs GrowthLoop's best-in-class unified audience layer with TransUnion's TruAudience® Marketing Solutions, which provides high-quality data on more than 98 percent of consumers across the country. Together, they help solve a significant pain point for marketers: overspending on ad campaigns that often fail to reach their target audience. The disparities between a company's first-party data collected from its owned channels and the data from third-party advertising platforms like Facebook and Google Ads have led to match rates hovering at a mere 20-40%. This number will only continue to decline as Google phases out third-party cookie support in Chrome. Low match rates mean digital advertising campaigns reach the wrong audie
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TRU
Earnings
- 4/25/24 - Beat
TRU
Sec Filings
- 4/25/24 - Form 10-Q
- 4/25/24 - Form 8-K
- 4/23/24 - Form 8-K
- TRU's page on the SEC website