Treasury Wine Estates angles new range at wine drinkers' moods [Yahoo! Finance]
TREASURY WINE EST S/ADR (TSRYY)
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Source: Yahoo! Finance
Treasury Wine Estates has launched a range of wines in the US designed to match drinkers' "moods". The Australian wine major has created the Frame of Mind portfolio amid what the company says is the increasing consumer interest in "mood-based selections and experience". The Frame of Mind range features three products – Pessimist, Optimist and Realist. The Optimist Sauvignon Blanc and the Realist Cabernet Sauvignon are new and join the red blend Pessmist, which was already on sale. "Pessimist's first vintage release was 2014 and has developed strong brand fans since its introduction. Optimist and Realist were added to complete the arc of Frame of Mind's emotion- and mood-driven platform," a spokesperson for Treasury Wine Estates said. The wines, made in Paso Robles, are available at retailers include Publix, Harris Teeter and Wegmans. They have a suggested retail price of $19.99 per bottle. The spokesperson added: "As consumer wine habits shift, we're seeing more and more co
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