Frame of Mind Launches as a New Wine Portfolio Designed to Match the Mood of the Moment [Yahoo! Finance]
TREASURY WINE EST S/ADR (TSRYY)
NASDAQ:AMEX Investor Relations:
tweglobal.com/investors
Company Research
Source: Yahoo! Finance
company Treasury Wine Estates, announces the launch of Frame of Mind , an innovative wine portfolio that expands upon the enormous consumer enthusiasm for Pessimist red blend from Paso Robles. More than a brand, Frame of Mind represents an entirely new creative ecosystem rooted in emotional storytelling and artistic expression to appeal to today's nonconformist luxury wine consumer. Frame of Mind was born from extensive research and insights revealing the profound emotional connection people have with Pessimist - from its evocative artwork and immersive storytelling to the unmistakable character of the wine itself. Pessimist has long embodied a specific tone and emotional space, and Frame of Mind expands upon this mood-focused universe to offer greater consumer clarity and exploration. Inspired by this passion, Frame of Mind transforms a moment of consumer connection into a broader platform for expression, offering wines that speak directly to moods, moments and drinking occasio
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