Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0 [Yahoo! Finance]
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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Source: Yahoo! Finance
NEW YORK March 25, 2024 /PRNewswire/ -- Clinch , the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today their adoption of Unified ID 2.0 (UID2), a privacy-conscious identity solution built for the open internet, into their identity framework. This move positions Clinch as the first client-side ad server to incorporate UID2, marking a major industry development Pioneered by The Trade Desk, UID2 is an identity solution that allows participants to create an identifier from emails or phone numbers while maintaining the value exchange of the open internet. By supporting identity solution UID2, Clinch is continuing to enhance advertisers' and agency partners' capacity to utilize their first-party data in a secure manner. "Given the impending completion of third-party cookie deprecation, Clinch recognizes the imperative for advertisers to prioritize omnichannel identity strategies," said Charel Ma
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