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Stock impact report

foodpanda and The Trade Desk Partner Up to Provide Brands With Data-Driven Retail Media Solutions [Yahoo! Finance]

The Trade Desk, Inc. - Class A (TTD) 
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm Check Earnings Report
US:NASDAQ Investor Relations: investors.thetradedesk.com
Company Research Source: Yahoo! Finance
SINGAPORE, April 23, 2024 BUSINESS WIRE )--foodpanda, a leading food and grocery delivery network in Asia, today announced a strategic partnership with The Trade Desk, a global advertising technology leader, that will enable brands to better reach their target audience and measure the success of digital advertising campaigns on the open internet. The collaboration will span seven markets, namely Hong Kong, Malaysia, Pakistan, Philippines, Singapore, Taiwan and Thailand. The partnership features multiple retail media solutions powered by The Trade Desk's programmatic advertising platform and foodpanda's first-party retail data. This enables brands to engage with foodpanda customers on the open internet via The Trade Desk's platform across channels such as OTT, music streaming, mobile apps, gaming, and websites, expanding their reach beyond foodpanda's integrated advertising solution, panda ads. All data is pseudonymised, ensuring that customer identities remain anonymous. Addition Show less Read more
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