VerticalScope Partners with The Trade Desk to Integrate OpenPass and OpenPath [Yahoo! Finance]
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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Source: Yahoo! Finance
New partnership also incorporates an integration with OpenPath TORONTO, May 01, 2024 BUSINESS WIRE )--VerticalScope Holdings Inc. (TSX: FORA) ("VerticalScope"), a technology company that has built and operates a cloud-based digital platform for online enthusiast communities with 65 million registered users, today announced it has adopted The Trade Desk's (Nasdaq: TTD) OpenPass and OpenPath solutions to provide secure authentication for users and enhanced access for advertisers. OpenPass is a single-sign-on solution created by The Trade Desk that will be deployed across VerticalScope's web communities, providing users with a secure login alternative. As web publishers face concerns related to advertising addressability and consumer privacy, OpenPass allows them to authenticate their users in a transparent manner and provide a premium ad experience. VerticalScope's platform is home to over 1,200 communities, where specialized interest groups come together at the intersection of c
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