Here's Why The Trade Desk Called Its Deal With Amazon a "Game Changer" [The Motley Fool]
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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Source: The Motley Fool
Here's Why The Trade Desk Called Its Deal With Amazon a "Game Changer" The e-commerce giant took a few bricks out of its walled garden. Until recently, the digital ad market was effectively a duopoly, controlled by Alphabet subsidiary Google and social-media giant Facebook . Those dynamics have begun to change as government regulators around the world have pushed for greater privacy protections, and with the emergence of Amazon.com ( NASDAQ:AMZN ) as a growing player in the digital ad segment. Now, the game is changing even more, with the revelation that Amazon will now allow advertisers to use third-party ad-buying platforms -- including The Trade Desk ( NASDAQ:TTD ) -- to buy ads on Amazon Fire TV devices. For investors who aren't involved in the advertising industry: This represents a massive policy shift by Amazon. Until recently, if advertisers wanted to place ads in front of customers using the Fire TV or the Fire TV Stick, they had to deal directly with Amazon and its walled-
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TTD
Earnings
- 2/15/24 - Beat
TTD
Sec Filings
- 4/25/24 - Form 4
- 4/25/24 - Form 4
- 4/25/24 - Form 4
- TTD's page on the SEC website