Throtle Successfully Integrates with The Trade Desk’s Unified ID Solution
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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investors.thetradedesk.com
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Source: Business Wire
LOS ANGELES--(BUSINESS WIRE)-- Throtle, a leading identity-based data onboarder, has successfully integrated with The Trade Desk’s unified ID solution. This integration aims to improve user match rates across the digital advertising ecosystem. Adoption of the free unified ID solution allows all parties across the supply chain (SSPs, DSPs, DMPs and data providers) to utilize The Trade Desk’s cookie footprint to increase their own cookie coverage across the global independent internet. In addition, the unified ID solution allows for stronger match rates across all parties involved. “At Throtle, our focus from day one has always been around data accuracy and transparency,” said Paul Chachko, CEO at Throtle. “By integrating with The Trade Desk’s unified ID solution, it is continually pushing our focus of helping advertisers more accurately get in front of addressable audience while increasing overall
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