Omdia: Advertising and Bundling to Push Latin America Media Revenues to $65 Billion by 2026
TechTarget, Inc. (TTGT)
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Source: Business Wire
LONDON--(BUSINESS WIRE)--Latin America is emerging as one of the fastest-growing media markets globally, with revenues forecast to reach $65 billion in 2026, representing a 10.7% year-on-year growth, according to new Omdia data presented by Maria Rua Aguete, Head of Media & Entertainment at Omdia, during Content Americas. This growth significantly outpaces the US, which is expected to grow by 6.9% to $453 billion over the same period. LATAM’s expansion is being driven by the rapid adoption of online video, advertising-led models, and innovative formats like microdramas.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260121907232/en/Microdramas total revenue (USD Bn) outside China - 2023-2026Brazil and Mexico are at the forefront of LATAM’s media expansion. Brazil is the third-largest FAST (Free Ad-Supported Streaming TV) market globally by revenue, with $152 million, trailing only the US and the UK.Rua Aguete noted, “Wha
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