Omdia: Global Smartphone Market Grew 2% in 2025, While Memory Headwinds Set the Stage for a Challenging 2026
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Source: Business Wire
LONDON--(BUSINESS WIRE)--The latest research from Omdia reveals that global smartphone shipments grew by 2% in 2025 to 1.25 billion units, marking the highest annual level since 2021. All regions grew compared to 2024, except for Greater China, which marginally declined amid the fading effect of the national subsidy scheme that boosted its performance in early 2025. Strong demand from both upgraders and replacement-buyers continued to boost the market, as several vendors broke records despite uncertainty reigning in the business environment throughout the year.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260129170791/en/Worldwide smartphone shipments and growth, 2014 to 2025.The global smartphone market ended 4Q25 with 4% year-over-year growth, bolstered by seasonal tailwinds and strong vendor performance. Despite this momentum, rising costs for key components and memory late in the period have started to dampen volum
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