Omdia: Global Online Video and TV Revenues to Exceed $1 Trillion by 2030, Driven by Social Video Advertising [Yahoo! Finance]
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Source: Yahoo! Finance
LONDON, April 01, 2026 BUSINESS WIRE )--Global traditional TV and online video revenues are projected to exceed $1 trillion by 2030, according to new data presented by Maria Rua Aguete, Head of Media & Entertainment at Omdia , at the FED Show in Madrid. Highlighting a major structural shift in the media and entertainment industry, total revenues are forecast to grow from $775 billion in 2025 to $1.03 trillion in 2030, with growth primarily driven by digital formats, especially advertising. Online video advertising will be the main growth engine, rising from $309 billion in 2025 to $540 billion in 2030, increasing its share of total revenues from 40% to 53%. Within the online advertising segment, social video platforms such as Meta, TikTok and YouTube will play a decisive role, generating approximately $400 billion in total streaming advertising revenues by 2030. This trend reflects a fundamental shift towards mobile-first, short-form, and highly personalized video experiences, wher
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