Omdia: Global Smartphone Market Grew 4% in 4Q25 as Apple Leads the Market for the Third Consecutive Year
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Source: Business Wire
LONDON--(BUSINESS WIRE)--According to Omdia’s latest research, the global smartphone market grew 4% year on year in Q4 2025, supported by seasonal demand and improved inventory discipline, even as rising component costs began to weigh on a few vendors. Growth was concentrated among leading vendors, including Apple and Samsung, across key regions. Apple led the smartphone market in 4Q25 with a 25% market share, delivering a record fourth quarter driven by strong demand for the iPhone 17 series. Apple also ranked as the world’s largest smartphone vendor for the third consecutive year, finishing marginally ahead of Samsung.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260114416098/en/Global smartphone shipments rose 4% YoY in Q4 2025, supported by holiday demand, while cost pressures constrained growthIn 4Q25, Samsung followed in second with 18% share, driven by strong momentum in the sub-$300 segment, particularly for th
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