Omdia: Global Smartphone Shipments to Fall 7% in 2026 Amid Memory Constraints and Geopolitical Pressures
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Source: Business Wire
LONDON--(BUSINESS WIRE)--Global smartphone shipments are forecast to decline by around 7% year-on-year in 2026 according to Omdia’s latest outlook. This projection based on Q1 memory price assumptions, which indicate that pricing pressure and constrained supply will begin to ease in the second half of the year. The global smartphone market will face significant challenges in 2026 as tightening memory supply and elevated pricing place increasing cost pressures for vendors. Memory now accounts for a significantly larger share of the smartphone bill of materials (BOM), eroding vendor profitability, particularly in entry-level devices. Since 4Q25, smartphone manufacturers have already begun raising retail prices in order to maintain profit margins. However, sustained price increases are likely to weaken demand, particularly in price-sensitive emerging markets.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260304209331/en/Wo
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