Omdia: VIDAA Set to Overtake LG's webOS in Europe as Chinese TV Brands Gain Ground
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Source: Business Wire
LONDON--(BUSINESS WIRE)--Omdia forecasts that V (formerly VIDAA), the smart TV operating system developed by Hisense, is set to overtake LG’s webOS in European shipments in 2025, signaling a significant shift in the competitive dynamics of the smart TV market.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260415032885/en/Europe TV OS Platform Share of ShipmentsVIDAA’s rapid growth has been driven by the strong momentum of Hisense and its expanding footprint across Europe. The company has significantly increased its market share in recent years, supported by competitive pricing, broader distribution, and high-profile global marketing campaigns.This growth is now translating into platform scale. Omdia data shows VIDAA steadily closing the gap with LG’s webOS, with shipments expected to surpass it this year.“The European TV OS market is undergoing a structural shift,” said Maria Rua Aguete, Head of Media and Entertainment
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