Under Armour joins US Cotton Trust Protocol for sustainable sourcing [Yahoo! Finance]
Under Armour, Inc. Class C (UA)
Last under armour, inc. class c earnings: 2/11 06:55 am
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Source: Yahoo! Finance
As an initial step in its membership, the brand plans to implement cotton tracked by the Trust Protocol in all graphic tees within its Freedom collection this fall. This collection is dedicated to recognising and supporting military personnel, veterans, and first responders. Under Armour's sustainability director, Aaron Driggers, said: “Under Armour believes performance starts with the materials we choose. Where and how our cotton is grown matters. We are pleased to join the US Cotton Trust Protocol and enhance our supply chain transparency as we continue to develop quality products for athletes.” The US Cotton Trust Protocol operates as a voluntary sustainability initiative for US cotton growers and serves as a traceability platform for US cotton. The programme emphasises quantifiable and verifiable goals to support continuous improvement across six sustainability areas. By utilising the Trust Protocol framework, Under Armour will be able to monitor and validate improvements a
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