Alexandra Benezra's PR Agency Expands Into U.S. And Hospitality [Yahoo! Finance]
Unilever PLC (UL)
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Source: Yahoo! Finance
Alexandra Benezra, founder of ASB PR, a boutique agency that started in London in 2021, has moved over the pond and is now popping up in New York City, Los Angeles and Mexico, and moving beyond traditional fashion and beauty communications More from WWD London-based Agency The Wellness Concierge Targets the Mindful Crowd Sarah Pidgeon Wore Chanel for the Opening Night of 'Stereophonic' on Broadway Tatcha, Hourglass, Living Proof Power Unilever's Growth in First Quarter The agency is adding hospitality to its roster of services that include events, talent management, influencer and brand partnerships, and VIP dressing. For Benezra, the most visible result is coming out of working with VIPs, which is the core focus of the Los Angeles arm of the agency. “VIP press accounts for more than 70 percent of the brands I look after. It's such a fast environment for brands and there's so much competition out there. If Hailey Bieber is wearing your brand, you can be sure it's going
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