2026 Creator Marketing Trends According To Experts [Forbes]
Unilever PLC American Depositary Shares (each representing One Ordinary Share) (UL)
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Source: Forbes
Projected to surpass $40 billion globally, it remains the fastest-growing segment of the marketing industry. Even amid economic uncertainty, average annual influencer marketing investment increased from 2025 to 2026. Leading brands are dedicating more than half of their marketing budgets to creators. Brands such as Unilever committed of their advertising spend to influencer marketing, underscoring the channel's strategic importance. As the creator economy matures, brands and creators are quickly adapting their strategies. Here are five key creator marketing trends to watch in 2026, as identified by industry experts. Trend 1: The Evolving Role of AI AI is becoming embedded in agency and creator workflows, streamlining operations while enhancing creativity. Amber Kai, Founder at Sequential and former Head of Partnerships at YouTube, explains: “AI helps us explore angles, pressure-test narratives, and align creators and brands before production begins, which leads to better conten
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