Digital Glow-Up: Unilever Blends AI, Creators, and Culture to Build Desire at Scale [Yahoo! Finance]
Unilever PLC American Depositary Shares (each representing One Ordinary Share) (UL)
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Source: Yahoo! Finance
In this episode of The Speed of Culture podcast, Matt Britton sits with Selina Sykes, VP of beauty & wellbeing and global head of digital marketing and social at Unilever, for a deep look at the company's marketing transformation. Selina breaks down how Brand DNAi, AI in content creation, digital twins, creators, and cultural insight come together to build "desire at scale." She also explains how AI agents and agentic shopping will rewrite the future consumer journey, and why authenticity and community matter more than ever in global beauty. She also shares why the "Vaseline Verified" campaign became a turning point, how the company builds for a many-to-many marketing model, and what brands must understand as AI agents consumer journey tools start shaping real purchase decisions. Selina has spent nearly 20 years at Unilever, moving through roles in brand building, ecommerce, incubation, and global transformation. Her path includes serving as marketing director, running The Unco
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News
- BNP Paribas Downgrades Unilever PLC (UL) from Outperform to Neutral [Yahoo! Finance]Yahoo! Finance
- 2026 Creator Marketing Trends According To Experts [Forbes]Forbes
- Oakmark International Fund Picked Unilever PLC (UL) Despite Mixed Growth Drivers [Yahoo! Finance]Yahoo! Finance
- Fashion Focused Podcasts Are On The Rise, Giving Listeners A Peek Inside The Industry From Multiple Angles [Forbes]Forbes
- Unilever (NYSE:UL) was downgraded by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a> from a "buy (b-)" rating to a "hold (c+)" rating.MarketBeat
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Sec Filings
- 1/8/26 - Form 6-K/A
- 1/2/26 - Form 6-K
- 12/15/25 - Form 6-K
- UL's page on the SEC website