AI startups want to crack open the recipe book in Big Food's test kitchens [CNBC]
Unilever PLC American Depositary Shares (each representing One Ordinary Share) (UL)
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Source: CNBC
Unilever says its systems can test thousands of recipes digitally in seconds. Its Hellmann's Easy-Out squeeze bottle design used AI models to shave months off a physical testing timeline. But a new breed of generative AI startups hoping to break into the Big Food market may need some help. Metamorworks | Istock | Getty Images In the world of big food, artificial intelligence is nothing new. McCormick , which owns brands including Frank's RedHot, Cholula and Old Bay, has been using AI in flavor development for nearly a decade, with the company saying its development timelines have been cut by 20% to 25%, on average, by identifying promising flavor combinations and narrowing down which ideas are worth testing in physical prototypes. It's a similar story at Unilever , where AI is deeply embedded across food research & development, with systems able to test thousands of recipes digitally in seconds and get to viable concepts with fewer physical trials. Unilever's Knorr Fast & F
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UL
Sec Filings
- 2/19/26 - Form 6-K
- 2/17/26 - Form 6-K
- 2/13/26 - Form 6-K
- UL's page on the SEC website