How companies can use AI to tell their brand stories and attract talent [Business Insider]
Unilever PLC American Depositary Shares (each representing One Ordinary Share) (UL)
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Source: Business Insider
Become an Insider and start reading now. Have an account? Log in Companies can use artificial intelligence to enhance brand storytelling and attract talent. AI analyzes brand sentiment, employee feedback, and social media to inform recruitment strategies. This article is part of " How AI is Changing Talent ", a series exploring how AI is reshaping hiring, development, and retention. Before applying for a position, job seekers often want to know factors beyond the role's responsibilities, like a company's values, employee experience, and growth opportunities. Like many areas of the workforce, artificial intelligence can help with this. Brand image "sets the tone for how people view your company long before they ever interact with you," she adds. It gives job candidates "clarity, confidence, and a sense of direction" about whether an organization is a good fit. "AI can make it easier for companies to understand how they're being perceived and where they need to improve," s
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