I'm the founder of a clothing line that has spoken out against ICE. I got dropped from a store, but the backlash is worth it. [Business Insider]
Unilever PLC American Depositary Shares (each representing One Ordinary Share) (UL)
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Source: Business Insider
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in When Rachelle Hruska founded the clothing line Lingua Franca, she had no intention of making it political. But the brand has since taken a stance on numerous causes, including, most recently, against ICE She's lost business because of it, though she says it's worth it. Here's why. This as-told-to essay is based on a conversation with Rachelle Hruska, the founder of clothing brand Lingua Franca. It has been edited for length and clarity. When I started Lingua Franca, it wasn't meant to be a business. I was running another company and took up embroidery to get out of my brain. I was suffering from postpartum, and a therapist suggested I do something with my hands. I had an old sweater lying around, embroidered "booya" on it — my two-year-old son's suggestion — and Instagrammed it. Soon, friends were asking me for sweaters. Then in 2016, I
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