Jordan Questions P&G, Unilever, Diageo Over Brand Safety Effort [BNN Bloomberg (Canada)]
Unilever PLC (UL)
US:NYSE Investor Relations:
unilever.com/investor-relations
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Source: BNN Bloomberg
their involvement in a trade group for brands seeking to avoid harmful online content like hate speech and misinformation. In letters to the companies dated Wednesday, House Judiciary Chairman Jim Jordan of Ohio asked for information about their participation in the Global Alliance for Responsible Media, an organization created by the World Federation of Advertisers and backed by the World Economic Forum. Last year, the panel sought information from the group directly amid concerns that its brand safety guidelines were leading to less advertising on conservative platforms. Jordan's letters on Wednesday expanded the panel's inquiry to P&G, Unilever and Diageo, alongside closely held Mars Inc. and GroupM, a unit of WPP Plc and one of the world's largest media buying agency last year. The five companies are founding members of the group and on its steering committee. GroupM declined to comment. The other companies didn't immediately respond to requests for a response. “Evidence t
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