Mamaearth Parent Bets on Made-for-India Goods in World's Fastest Growing Beauty Market [BNN Bloomberg (Canada)]
Unilever PLC (UL)
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Source: BNN Bloomberg
India's consumers increasingly want products made from local natural ingredients and crafted specifically for them, Varun Alagh, co-founder and the chief executive officer of Honasa Consumer, said in an interview. International competitors, on the other hand, mostly offer Indian consumers products from their international portfolios, he said. Honasa's products are made with India's tropical weather and cultural nuances in mind, Alagh said. “That's where we have an edge,” he said. One-third of the beauty and wellbeing brands made available in India by Hindustan Unilever Ltd., or HUL, are from Unilever Plc's global portfolio of products, based on data from their websites. But companies like HUL — now marketing its own new personal-care products such as Simple and Love, Beauty and Planet — are switching gears. Estee Lauder Companies Inc. in March rolled out limited-edition lipsticks called “the colour story of India.” The strategy of adapting products to local tastes worked in n
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