Why Clorox Will Outperform Its Peers [Seeking Alpha]
Unilever PLC (UL)
US:NYSE Investor Relations:
unilever.com/investor-relations
Company Research
Source: Seeking Alpha
Summary Clorox is not valued at a premium in relation to its peers, although the business is in much better shape. Safe free cash flow and sustainable competitive advantages place CLX in a industry leading position. Industry leading return on invested capital likely to improve further over the long-term. Although demand for sanitizing products could temporarily increase due to the Covid-19 outbreak, investors should ignore such moves and focus on the long-term narrative. Investment Thesis People avoid Clorox ( CLX has superior cash flow generating ability and one of the safest free cash flows among its peers. The company also has sustainable competitive advantages in the face of its strong and well-established household brands, while also expanding successfully in the higher margin personal care space. Currently, CLX is among the sector leaders in terms of return on invested capital and is likely to move ahead in the rankings as it scales up its recently acquired personal care brands
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