Beyoncé's new Cécred styling collection, tested on tour, is here [USA TODAY]
Ulta Beauty, Inc. (ULTA)
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Source: USA TODAY
The new styling collection, released March 19, includes six new products that protect against 450 degree heat and humidity, products especially crafted for "healthy, high performance styling," according to the Cécred brand. The styling line includes a thermal shield mist, heat-activated silk glaze, volumizing mousse, hold spray, wrap and set foam as well as a strong hold gel. Prior to its Thursday release, Cécred announced the new collection. The "Cowboy Carter" creator revealed during and interview with WWD that she has already put the products to the the ultimate test on her Cowboy Carter and Rodeo Chitlin' Circuit Tour "People assume my fans onstage are blowing just for the drama and hairography, but the heat under those lights gets real,” she said. "I need products strong enough to keep my style while keeping it weightless enough to take flight. It's taken years with lots of trial and error to find the best formulas." Beyoncé also shared that her daughters, Blue Ivy Carte
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