Gen Z and social media are helping men's makeup go mainstream. The beauty industry is trying to capitalize [CNBC]
Ulta Beauty, Inc. (ULTA)
Last ulta beauty, inc. earnings: 3/12 04:03 pm
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Source: CNBC
Global men's grooming sales are expected to climb over $85 billion by 2032, according to Fortune Business Insights, as skin-care routines are pulling more men into cosmetics through repeat purchases. Retailers and beauty brands are rethinking how they market makeup to men, leaning into gender-neutral displays, influencers on TikTok and Instagram and digital education. In this article Pixdeluxe | E+ | Getty Images It often starts small. A dab of concealer . A tinted moisturizer . Maybe a brow gel that goes from borrowed to bought. For many men, like Daniel Rankin, makeup has transformed from something taboo into a tool to make them look less tired and more put together. “I remember thinking, ‘Am I really doing this?'” Rankin, a 24-year-old advertising agent from New York who likes to shop at Sephora , told CNBC. “But once I tried it, it just became normal.” In front of bathroom mirrors and in gym locker rooms, more men are now adding cosmetics to their routines, industry
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ULTA
News
- 3 Retailers at 52-Week Highs With More Room to Run [Yahoo! Finance]Yahoo! Finance
- Nearly $11,000 in Ulta Beauty merchandise recovered in Maryland theft scheme [CBS News]CBS News
- Ulta Beauty (NASDAQ:ULTA) was given a new $732.00 price target on by analysts at Deutsche Bank Aktiengesellschaft.MarketBeat
- Ulta Beauty (NASDAQ:ULTA) is now covered by analysts at Deutsche Bank Aktiengesellschaft. They set a "buy" rating on the stock.MarketBeat
- Deutsche Bank sees ‘risk-on' setup for retail in 2026, favors AS and ROST [Yahoo! Finance]Yahoo! Finance
ULTA
Earnings
- 12/4/25 - Beat
ULTA
Sec Filings
- 12/18/25 - Form 8-K
- 12/17/25 - Form 4
- 12/10/25 - Form 4
- ULTA's page on the SEC website