Ulta Partners With Google Gemini To Power Agentic AI For Beauty Shoppers [Forbes]
Ulta Beauty, Inc. (ULTA)
Last ulta beauty, inc. earnings: 3/12 04:03 pm
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Source: Forbes
Agentic AI represents an existential threat to retailers. It's poised not just to disrupt the customer relationship, but to disintermediate it entirely. McKinsey warns that agents increasingly mediate key consumer decisions, “reshaping how intent forms, how products are discovered, and where value pools can be found.” The use of generative AI as a shopping assistant is reaching critical mass. Bain's Consumer Lab finds that between 30% to 45% of American consumers now turn to agents, like ChatGPT, Perplexity and Gemini, for research, comparisons and product guidance. Ulta Beauty isn't sitting idly by waiting for external AI agents to make beauty decisions for customers. It is getting ahead of the curve in partnership with Google to embed Gemini directly into its Ulta.com website and Ulta Beauty app, as well as extend its product catalog across Google search, shopping and its Gemini AI-driven discovery platform. “The next era of commerce will be shaped by how well retailers turn
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ULTA
News
- Ulta Partners With Google Gemini To Power Agentic AI For Beauty Shoppers [Yahoo! Finance]Yahoo! Finance
- UPS' Happy Returns expands reach to 10K drop-off locations [Yahoo! Finance]Yahoo! Finance
- Ulta Beauty and Google Introduce Gemini-Enabled Shopping Experiences That Streamline Beauty Discovery and Purchase [TheStreet.com]TheStreet.com
- Ulta Beauty and Google Introduce Gemini-Enabled Shopping Experiences That Streamline Beauty Discovery and PurchasePR Newswire
- 3 Warren Buffett Stocks to Hold Forever [Yahoo! Finance]Yahoo! Finance
ULTA
Earnings
- 3/12/26 - Beat
ULTA
Sec Filings
- 4/22/26 - Form ARS
- 4/22/26 - Form DEFA14A
- 4/22/26 - Form DEF
- ULTA's page on the SEC website