How True Religion turned a Y2K throwback into a $500 million comeback [Business Insider]
Urban Outfitters, Inc. (URBN)
Last urban outfitters, inc. earnings: 3/3 04:10 pm
Check Earnings Report
US:NASDAQ Investor Relations:
investor.urbn.com/investor-relations
Company Research
Source: Business Insider
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Michael Buckley revitalized True Religion, doubling the brand's sales to $500 billion over three years. The Y2K denim brand shifted its focus to younger, diverse shoppers and became more accessible. Partnerships with artists like Megan Thee Stallion also highlighted the brand's roots in hip-hop culture. AI-generated summary Summaries are generated by an AI model trained on Business Insider's articles. AI may make mistakes or provide inaccurate/incomplete information. We're unable to load that answer right now. Please try again. What led to True Religion's bankruptcy? What drives the Y2K fashion revival? Why is brand identity crucial in fashion? How do brands target Gen Z consumers? How do partnerships benefit fashion brands? True Religion had to recognize some hard truths in order to turn its brand around. Loading audio na
Show less
Read more
Impact Snapshot
Event Time:
URBN
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
URBN alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
URBN alerts
High impacting Urban Outfitters, Inc. news events
Weekly update
A roundup of the hottest topics
URBN
News
- How True Religion turned a Y2K throwback into a $500 million comeback [Yahoo! Finance]Yahoo! Finance
- 2 Reasons to Like URBN (and 1 Not So Much) [Yahoo! Finance]Yahoo! Finance
- 3 Russell 2000 Stocks to Target This Week [Yahoo! Finance]Yahoo! Finance
- Urban Outfitters Launches Vans 'On Rotation' Experience as Footwear Emerges as a Core Growth Category [Yahoo! Finance]Yahoo! Finance
- Urban Outfitters builds out second phase of automation in Kansas facility [Yahoo! Finance]Yahoo! Finance
URBN
Earnings
- 2/25/26 - Beat
URBN
Sec Filings
- 3/13/26 - Form 4
- 3/13/26 - Form 4
- 3/13/26 - Form 4
- URBN's page on the SEC website