How True Religion turned a Y2K throwback into a $500 million comeback [Yahoo! Finance]
Urban Outfitters, Inc. (URBN)
Last urban outfitters, inc. earnings: 3/3 04:10 pm
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US:NASDAQ Investor Relations:
investor.urbn.com/investor-relations
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Source: Yahoo! Finance
The Y2K denim brand shifted its focus to younger, diverse shoppers and became more accessible. Partnerships with artists like Megan Thee Stallion also highlighted the brand's roots in hip-hop culture. True Religion had to recognize some hard truths in order to turn its brand around. When Michael Buckley returned to True Religion as CEO in 2019, he inherited a company that was struggling to emerge from bankruptcy. Since then, he's helped turn things around — doubling sales to $500 million from 2022 to 2025 — and now aims to reach $1 billion in revenue within five years. He said the company didn't reach an annual revenue growth rate of 20% last year by sticking to the strategies from its heyday in the early 2000s, when it was selling $300 jeans at stores like Saks Fifth Avenue and Neiman Marcus . It needed some serious reevaluation to get True Religion back on the path to a comeback, with its iconic horseshoe logo on the back pockets of stars like Kylie Jenner. While the bran
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URBN
News
- How True Religion turned a Y2K throwback into a $500 million comeback [Business Insider]Business Insider
- 2 Reasons to Like URBN (and 1 Not So Much) [Yahoo! Finance]Yahoo! Finance
- 3 Russell 2000 Stocks to Target This Week [Yahoo! Finance]Yahoo! Finance
- Urban Outfitters Launches Vans 'On Rotation' Experience as Footwear Emerges as a Core Growth Category [Yahoo! Finance]Yahoo! Finance
- Urban Outfitters builds out second phase of automation in Kansas facility [Yahoo! Finance]Yahoo! Finance
URBN
Earnings
- 2/25/26 - Beat
URBN
Sec Filings
- 3/13/26 - Form 4
- 3/13/26 - Form 4
- 3/13/26 - Form 4
- URBN's page on the SEC website