Costco adds more big brands and lowers prices [Yahoo! Finance]
Vera Bradley, Inc. (VRA)
Last vera bradley, inc. earnings: 3/11 08:00 am
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Source: Yahoo! Finance
While many Costco customers join the warehouse club for its low prices, others appreciate its treasure-hunt business model. That's the ever-changing selection of merchandise designed to delight customers and encourage them to visit the store looking for ground beef, paper towels, and coffee, but leave with a kayak or a new winter coat. "The treasure-hunt concept is built on the behavioral principle that people are motivated by variability. Humans respond strongly to unpredictable rewards — a phenomenon studied extensively in behavioral economics and cognitive psychology. In Costco's case, unpredictability doesn't cause frustration; it sparks excitement," according to a report from Mojo Sales and Branding, a consumer-behavior consulting firm that advises retailers on merchandising strategy. It's a strategy that drives sales, which also makes shopping at Costco at least partly an entertainment experience rather than a traditional utilitarian one. Even if you don't buy new skis, a s
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VRA
News
- Vera Bradley's Disney Winnie the Pooh drop is sweeter than honey ?? [USA TODAY]USA TODAY
- Vera Bradley (NASDAQ:VRA) was upgraded by analysts at Zacks Research from a "strong sell" rating to a "hold" rating.MarketBeat
- Upgrade your game day wardrobe with 50% off Vera Bradley NFL bags [USA TODAY]USA TODAY
- The best-selling Vera Bradley bags for travel and everyday use ?? [USA TODAY]USA TODAY
- Hyperquake Adds Proven Brand Marketer Gabrielle Schweickart as Director, Growth Marketing, Media, and Analytics [Yahoo! Finance]Yahoo! Finance
VRA
Earnings
- 12/11/25 - Miss
VRA
Sec Filings
- 2/17/26 - Form SCHEDULE
- 12/15/25 - Form 4
- 12/15/25 - Form 4
- VRA's page on the SEC website