TikTok Tops Instagram as Beauty's Biggest Driver of Earned Media Value [Yahoo! Finance]
Victorias Secret & Co. (VSCO)
Company Research
Source: Yahoo! Finance
billion in earned media value for beauty brands in 2025, up 55 percent year-over-year and surpassing Instagram's $17 billion EMV during the period. More from WWD What Do Ashley Tisdale and Gabrielle Union Have in Common? They Both Use This Clinically Backed, Award-Winning Hyaluronic Acid Serum EXCLUSIVE: Teyana Taylor Is Revlon's Newest Face The Five Most Recent Celebrity Launches by Media Impact Value This marks the first time that beauty garnered more EMV — which is a measurement of online reach and engagement — on TikTok than on Instagram. YouTube, meanwhile, still ranks at a distant number-three. According to WeArisma's measurement spanning 337 brands across more than 90 markets, beauty generated a total $40 billion EMV in 2025, up 17 percent versus the year prior. The top five brands globally were L'Oréal Paris, Prada Beauty, Sephora, Armani Beauty and Dior, in that order. Hailey Bieber's Rhode ranked ninth by global EMV, but it saw the most growth among the top 10,
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News
- 1 Cash-Producing Stock to Consider Right Now and 2 We Turn Down [Yahoo! Finance]Yahoo! Finance
- INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Victoria’s Secret & Co. - VSCOACCESS Newswire
- INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Victoria’s Secret & Co. - VSCOACCESS Newswire
- MacKenzie Carpenter could be the next great Nashville country star, Oilers fans get into massive brawl & MEAT! [FOX News]FOX News
- Livvy Dunne poses for Sydney Sweeney's lingerie brand SYRN — sending Victoria's Secret's stock plunging [Yahoo! Finance]Yahoo! Finance
VSCO
Earnings
- 3/5/26 - Beat
VSCO
Sec Filings
- 4/6/26 - Form 4/A
- 4/6/26 - Form 4
- 4/6/26 - Form 4
- VSCO's page on the SEC website