Walmart accidentally helped Whole Foods find its core customer, cofounder John Mackey says [Business Insider]
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Source: Business Insider
FREDERIC J. BROWN/AFP via Getty Images This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Whole Foods was primarily focused on health-conscious customers when it was founded in 1980. Then, Walmart accidentally helped the chain find its core customer, cofounder John Mackey said. The assist helped Whole Foods grow, Mackey said. Early in its history, Whole Foods got some indirect help from an unlikely source: Walmart John Mackey , who cofounded Whole Foods in 1980, told podcast host David Senra in an episode released last week that Walmart's move into groceries in the late '80s helped the grocery chain find a wider audience. In its early years, Whole Foods served a niche market of health-conscious shoppers. Its clientele was mostly "a bunch of hippies selling food to other hippies," Mackey said, describing one venture capitalist's summation of the store. In , however, Walmart made a move
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