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Stock impact report

Burger King went big on self-deprecating Oscars ads. Now it needs to prove it's fixed past missteps. [Business Insider]

WPP plc American Depositary Shares (WPP) 
US:NYSE Investor Relations: wpp.com/wpp/investor/financialnews
Become an Insider and start reading now. Have an account? Log in Burger King took the crown for Oscars 2026 ad domination. It ran several spots and got host-read callouts throughout the ceremony. Its main ad saw the fast-food chain fess up to missteps and promise changes. And the Oscar for splashiest ad campaign during the 2026 Academy Awards goes to… Burger King. The fast-food giant went big to ensure its brand was all over the Oscars this year, airing a series of spots during the commercial breaks and on-air host mentions of its sponsorship at key moments throughout the ceremony. The standout ad was a 90-second mea culpa. In the "There's a New King, and It's You" spot, Burger King owned up to past mistakes like slow service, burgers that got squished by substandard packaging, and fast food that "fell off." The company said it had fired its King mascot , reinvested in its restaurants, and improved its decades-old Whopper burger recipe The Oscars blitz forms part of Bu Show less Read more
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