Introducing Fair Play: The World's First Digital Prosecutor Powered by Artificial Intelligence
WPP plc American Depositary Shares (WPP)
US:NYSE Investor Relations:
wpp.com/wpp/investor/financialnews
Company Research
Source: PR Newswire
NEW YORK, April 7, 2026 /PRNewswire/ -- Fair Play (fairplay-ai.com.br) is the world's first platform powered by artificial intelligence, created to help identify and refer possible cases of online racism. Developed by Ogilvy, in partnership with the Public Prosecutor's Office of the Federal District and Territories (MPDFT), the project was born as an innovative response to an urgent and growing crisis: the spread of hate speech and racist manifestations in digital environments.Studies point to a significant increase in cases of racial hate speech on the internet. In sports, incidents of racism have also been multiplying, both in competitions and on the social networks associated with them. Even so, a large portion of these incidents never reach the justice system. Many victims do not know how to report them. Others face practical difficulties in gathering information and formalizing a complaint.Fair Play was created to change this. The platform uses artificial intelligence trained on
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WPP
Sec Filings
- 4/10/26 - Form 6-K
- 4/9/26 - Form 6-K
- 4/9/26 - Form 6-K
- WPP's page on the SEC website