All of the changes Brian Niccol has made at Starbucks so far [Business Insider]
Yum! Brands, Inc. (YUM)
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Source: Business Insider
Eugene Gologursky/Getty Images for Fast Company This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Brian Niccol spent his first year as Starbucks' CEO spearheading its revitalization effort. The "Back to Starbucks" campaign has involved a wide swath of consumer-facing and back-end changes. From new drinks to closing hundreds of stores, here's a list of the updates Niccol has made so far. If your local Starbucks seems different these days, it's likely due to changes introduced under CEO Brian Niccol Niccol, known for his previous successful turnaround efforts at Chipotle and Taco Bell, has spearheaded a wide swath of changes across the company, dubbed the " Back to Starbucks " campaign, in an effort to reverse slumping sales and reinvigorate the customer experience. With the end of 2025 drawing near, Niccol is wrapping up his first full calendar year at the helm of the coffee giant, havi
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