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0 0.000229591000032776 0.000688773000098516 -0.000360785857194256 -0.00449342385778479 -0.00321427400045906 -0.00682213257240311 -0.00511659942930238
Stock impact report

Two popular salad chains advised to ‘sell smaller' as customers swap for fast food [Yahoo! Finance]

Yum! Brands, Inc. (YUM) 
Last yum! brands, inc. earnings: 4/29 07:00 am Check Earnings Report
US:NYSE Investor Relations: yum.com/investors
Company Research Source: Yahoo! Finance
According to Richard Shank, vice president for innovation at market research firm Technomic , price has overtaken traditional factors such as quality, service and portion size for the first time this year to become the primary driver of perceived value in restaurants Bloomberg reports This marks a significant change from previous years, when price ranked fourth on the priority list, Shank said. It also means that once health-conscious consumers may be opting for the McDonald's newly renovated value menu instead of Sweetgreen, which once sold salads for $17, according to the outlet. The fast-food industry has long relied on discounts to attract budget-conscious customers. McDonald's has seen success with offers like the $5 Sausage McMuffin with Egg Meal and $8 Big Mac Meal, while Burger King's $5 and $7 meal deals are also resonating strongly with price-focused diners, according to executives from both chains, Bloomberg reports. Some consumers who previously purchased fast-casua Show less Read more
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