McDonald's CEO says these 3 food trends will define 2026 [Business Insider]
Yum! Brands, Inc. (YUM)
Last yum! brands, inc. earnings: 4/29 07:00 am
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Source: Business Insider
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in McDonald's CEO placed his bets for what will win the fast food wars in 2026. He said fiber, sweet and spicy flavor combinations, and innovative drinks will reign supreme. His predictions last year — AI, sauces, and protein — were spot on. McDonald's CEO predicts three food trends will reign supreme in 2026. Chris Kempczinski, the fast-food chain's top boss, took to Instagram on Monday to tell his followers what diners will crave this year. But before spilling the secrets, he said he wanted to "do a little bit of a victory lap" because all his 2025 predictions came true. His big bets for 2025 were protein, AI in fast food, and sauces, all of which had their moments last year. Here's what's on his 2026 list. Fiber The first item on Kempczinski's 2026 list was fiber, which he said is "going to be big." Follow Aditi Bharade Every ti
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YUM
Earnings
- 11/4/25 - Beat
YUM
Sec Filings
- 12/29/25 - Form 4
- 12/29/25 - Form 4
- 12/29/25 - Form 4
- YUM's page on the SEC website