McDonald's gives consumers more of what they want [Yahoo! Finance]
Yum! Brands, Inc. (YUM)
Last yum! brands, inc. earnings: 4/29 07:00 am
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Source: Yahoo! Finance
Guidara, co-owner of the legendary New York restaurant Eleven Madison Park, in his book Unreasonable Hospitality It's a question of getting in front of customer needs. “The magic happens when you exceed expectations without being asked,” he added. That's something McDonald's had gotten away from in recent quarters. The chain was behind the curve when it came to realizing that it had let its value proposition with customers lapse. That's something CEO Christopher Kempczinski addressed during the chain's second-quarter earnings call “We recognize that consumers' value perceptions are most influenced by our core menu pricing. We're working closely and collaboratively with our U.S. franchisees on this opportunity, and we're developing ideas for how we might address this as an entire system,” he said. McDonald's may have been late to the party, but it has clearly learned its lesson McDonald's doubles down on value Value is not just about price. "Too often, 'value' is conf
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