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-0.000279720279720202 -0.000217560217560196 0.000341880341880384 0.00295260295260292 -0.00276612276612272 -0.00245532245532252 -0.00245532245532252 -0.00245532245532252
Stock impact report

Taco Bell expands menu to change how you order [Yahoo! Finance]

Yum! Brands, Inc. (YUM) 
Last yum! brands, inc. earnings: 4/29 07:00 am Check Earnings Report
US:NYSE Investor Relations: yum.com/investors
Company Research Source: Yahoo! Finance
“We recognize that consumers' value perceptions are most influenced by our core menu pricing. We're working closely and collaboratively with our U.S. franchisees on this opportunity, and we're developing ideas for how we might address this as an entire system,” he said. McDonald's has reintroduced its Everyday Value Menu, added Snack Wraps at $2.99, and offered deals like $1 Sausage McMuffins through its app. Wendy's and Burger King have made similar moves because some customers no longer see fast food as a good deal. "Three in four Americans typically eat fast food at least once a week, but the majority (62%) say they're eating it less due to rising prices. In fact, 65% of Americans have been shocked by the high price of a fast-food bill in the past six months," according to a survey of 2,000 Americans from Lending Tree Now, Yum Brands' Taco Bell, a chain that has always mixed value and premium items, has released a new product line designed to increase what customers spend Show less Read more
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